• Tim McGuckin

MaaS America Created to Advance Mobility as a Service in the United States

MaaS America is a new, not-for-profit organization launched to champion integrated mobility services across all modes of transportation that more effectively address the needs of the contemporary traveler.

MaaS America will focus on seamless, multimodal mobility – electronic payment, ticketing, and personal navigation services that help a traveler plan and move from point A to point B. MaaS America will serve the specific needs of the U.S. market; it will work to enhance transportation and provide greater public access to services through integrated technology.

MaaS America defines MaaS as:

The delivery, through an integrated digital platform and across all available modes of transport, of seamless, infinitely adaptable, personal mobility services.

MaaS-A’s founder is Tim McGuckin, a 25-year transportation technology and policy industry veteran who has enjoyed leadership positions in both public ad private technology organizations. He believes we are witnessing changes in the mobility sector that are truly seismic. Handheld and wearable smart devices are revolutionizing the ability to plan, navigate, and make journey decisions on the move. Traditional notions of mobility are being challenged.

MaaS is an emerging world-wide trend. However, there is also no ‘one-size-fits-all’ model that translates across varying geographic locations. The U.S. mobility environment is unique and has specific needs, and MaaS America concentrates on creating the best multimodal solutions for the US context and will thus pursue the integration of transport modes and services that encompass the private car (both owned and shared) and non-traditional transit which can serve as an important element of public transit systems.

Numerous developments already place traditional mobility concepts under severe pressure, and urbanization is outpacing cities’ ability to cope with the demand for mobility. The information and communication technologies exist to support MaaS, but the transportation community need to better integrate these technologies in order to simplify travel for people, improve efficiency for government, and create new private-sector opportunities.

All three stakeholders — government, industry and travelers — must align. We must build the right political and legislative environments and create the right frameworks for delivery to help both the public and private sectors - and the public - achieve their mobility goals.

MaaS America offers a forum and a voice for industry, government, and academia to share and contribute knowledge and create best practices. The organization will offer networking, communications, and financial and policy development tools to address the country’s transportation needs and provide Americans with a seamless, integrated mobility experience that reflects how they live their lives today.

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