What We Do
MaaS America advances its mission and agenda through people-centered products. In short, we talk!
A MaaS ecosystem is the sum of many parts and transport, social, economic, data, privacy and other policy categories can be critical enablers or barriers. Policy is broad and dynamic and anything that is not technical may fall into this category, including human factors, business models, service access, agency / people subsidies, etc.
A MaaS America event is any venue - online or other - where people gather to learn, see, and engage in intensive discussions and activities on or about a particular MaaS subject, topic or project.
MaaS Technology is anything that addresses the technological state of the practice of MaaS as well as tech-centered strategic initiatives and impacts on efficient and effective MaaS ecosystems and platforms. Technology strategy, data architecture, system integration and interoperability and other factors impact MaaS design and deployment are among the categories MaaS America addresses.
MaaS America Program Review and Organizational Meetings
By Phone - Bi-Weekly
Purpose: To discuss current 'MaaS' events and industry news, present updates on MaaS America programs and bring to the table any other topic of interest to the membership. At this time, these meetings are limited to the Board of Directors
Date TBD, Face-to-Face or Virtual TBD, Location TBD
MaaS-A-Con is the annual MaaS America event for MaaS thinkers, doers and innovators who want to experience an environment conducive to triggering minds, collaboration and problem solving. The goals of MaaS-A-Con are shape MaaS strategy, tools and roadmaps; build relationships that lead to partnerships, and; advance the American form of Mobility as a Service.
Research & Tools
MaaS America encourages research as a means to increase the stock of practical and applicable knowledge of MaaS and improve the ability of all ecosystem stakeholders to make informed and effective decisions. Because MaaS is still evolving, and a concept about which there is still much to discover, thorough research and analysis will lead to more effective deployments.
Status of MaaS in America
The objectives of this research are to review the current status of MaaS in North America and survey of American user preferences in relation to integrated mobility and on-demand transportation. The goal of the study is to support the development of MaaS platforms suited to the American community, economy and geography. This document will thus be a reference tool and base for evidence to persuade stakeholders to prepare for the major changes and movements anticipated in technology, which is driven and shaped primarily by private sector innovations - and government, who owns – and must make the most of - transport assets. The product is a ecosystem map for MaaS that builds on existing assets and real tech trends, and delivers user-centric mobility services that meet the growing expectations of citizens and enterprises.
A Framework for Sustainable MaaS
The answers to the big mobility questions today will be shaped by one factor over any other: the business model. MaaS requires a model that balances financial practicality with broad access to be broadly successful. Additionally, all business models are shaped and bounded by the goals and principles you want to encourage and achieve via that business. If you have different goals, you force different models, and parties would simply push for platforms that channeled the market in their own direction, at the expense of the other. MaaS cannot suffer this. This research effort’s objective is to create an framework for a MaaS Business Model bounded and shaped by MaaS America principles and goals which include: inclusiveness (everyone needs mobility), sustainability (financially), low friction (services are easy to understand and use), low barriers to entry (for providers), low externalities (from an economics standpoint) and permitting orchestration of subsidies in order to move the most people and goods. The product can be used by regional MaaS groups and national players to ensure viable MaaS platform deployment.
Reciprocity and Subsidy Models
Subsidy policies for metropolitan transport are ubiquitous. They are implemented to make transport more broadly accessible. MaaS disrupts the ‘business model’ of subsidy (that being the remittance of tax dollars from the public directly to transit operators) by introducing the potential for new streams of subsidy – namely from providers of mobility services or MaaS Network Operators themselves. This research addresses a MaaS model of mobility subsidy and arguments used to justify such subsidy policies in MaaS-based transportation platforms. There may need to be different tools to quantitatively evaluate the incidence and distributive impacts of MaaS subsidy policy because the available evidence indicates that current public urban transport subsidy policies do not make the neediest better off. Supply-side subsidies are, for the most part, neutral or regressive; while demand-side subsidies perform better-although many of them do not improve the distribution of mobility access. In the MaaS Business Model, the objective is to improve not just access, but also the viability of mobility providers. Therefore, it may be wise to move away from supply-side subsidies and towards demand-side subsidies (i.e. universal basic mobility subsidy) that enable the integration of a wider array of mobility choices. This research effort supports the call for more attention being devoted to revisiting and improving targeted transport subsidies to ensure the dual goals of MaaS platforms: access and financial viability.
Levels of MaaS Maturity Attestation & Certification
The degree of human-system integration increases as MaaS maturity progresses along a scale from '0' to '6'. Where on the spectrum an individual metropolitan region sits has significant implications on technology and policy priorities as well as funding decisions. Therefore, a "Levels of MaaS" was developed by MaaS America as a tool to assist and guide regions down their paths to MaaS platform deployment.
Level 0, the base level, is readily relatable to services available today, but each mobility service provides only part of an end-to-end journey and the traveler must switch between and manage them individually. Access, functionality and payment options, where they exist, can be limited.
By contrast, Level 6 is the overall integration of all mobility and other digitized services, i.e. our "integrated life." On any given day, the traveler’s smart home recognizes his/her departure and shuts off lights, locks doors and sets home heating and cooling services to maintain prearranged, individual levels of comfort. Any security services are activated. Simultaneously, arrival at work is determined and all modes of transport that fit the traveler’s preferences are reserved and ticketed. The travelers’ arrival time primes environmental and other services at the workplace. At the end of the day, the process is reversed and the near-real-time monitoring of mobility services seamlessly suggests routing, services, ticketing and payment appropriate to the traveler’s needs. Level 5 already saw the traveler’s level of intervention set at minimal to none; Level 6 adds active artificial intelligence choices based on traveler-specific behavior and profiling. In parallel, all anonymized data is provided to MaaS operators, as well as government transportation planners to enable improvements to services and performance.
With the Levels of MaaS, one does not have to know the details and underpinning technologies of an individual level. The framework provides a common understanding of the roadmap of how stakeholders – public and private, government and technology providers — can describe their long-term goals. Everyone can have a clear vision of where they are on the path to a fully automated MaaS reality and what the next level may be for planning and budgeting. Because it is still so new, it is a real challenge to provide a specific business model for all MaaS stakeholders. This is precisely the point at which clarity is needed and should be fostered. Levels of MaaS provides that clarity.