Who We Are

Mission, Form & Function: Working Together for Measurable Results

MaaS America was formed by people with a passion for mobility who know that 'getting around' is getting a lot more interesting.  They created an organization to advance the practice of balanced, inclusive and financially viable mobility services - these being a fundamental element of life in America.  MaaS America was borne from:

  1. A belief that mobility must reflect trends in technology, funding, governance and consumer expectations; 

  2. The view that MaaS offers the surest path to an optimized mobility ecosystem, and;

  3. A pragmatic understanding that America has distinct aspects that require a custom approach to mobility.

​MaaS America is the place for frank discussions about the best paths, policies, and business approaches we need to progress the American form of mobility.  MaaS America recognizes the importance of mode choice, a range of service levels, and that the private car - owned, leased or shared - is a key part of the solution to our mobility challenges due to how integral it is to people, business, communities and economies.  

MaaS America...

Supports practical, innovative and integrated MaaS solutions by linking public and private sectors to share knowledge and ideas, developing relationships with leaders who specialize in MaaS infrastructure, and turning information into actions and results.

Progresses the practice of technology-based and effective integrated mobility by advancing MaaS solutions as assets that underpin the social, economic and cultural fabric of communities, and as a means to contribute to industry and public policy.

Works to develop tools and educational efforts that compile relevant data and host a library of industry research and analysis, provide knowledge and tools to help decision-makers understand how to advance MaaS in their regions, and deliver practical and imaginative education about MaaS through meetings, webinars, social media and events.

Guiding Principles...

...that inform MaaS America efforts:

  1. In the American context, MaaS integrates ALL modes of transport, including transit which moves large amounts of people in limited space, and the private car which has a value chain of services unique to it.

  2. MaaS reflects a user-centric model.  A MaaS system must cater to user preferences and users rather than government-driven mobility solutions.

  3. The main objective of MaaS is better, more efficient mobility via use of all transport modes.  Other objectives like reduced VMT, less car ownership, improved environment, low travel costs, etc. are byproducts of meeting that objective.  Integrating options based on wants is the goal.

  4. MaaS requires a incentive-based business model driven by service providers, MaaS Network Operators (MNO’s) and a Public Mobility Commission.  MNO's do not own means of transport – they enable ticketing, payment and integration of services for users based on their preferences and near-real-time information about the network at the time of the scheduled trip from door to door.

  5. There should be more than one MNO in a given market so each can customize their solution and offer value added services to a user or group that best meets that person/group’s needs and preferences.

  6. A entity will monitor/oversee MNOs via a Public Mobility Commission (PMC) which acts as a 'referee' and establishes minimum standards and monitors compliance by MNOs.

  7. Service providers may operate independently and may not be forced to be part of any MNO.

  8. All transportation entities participating with an MNO (commercial and public) will meet information and ICT standards for open, transparent data and data sharing.

  9. Ticketing, payment & transaction services may use technologies like blockchain to ensure transparency and a level of open data for integration and exchange, but each entity may have private data for specific needs.  Block chains remove suspicion and build trust between all MNO members.

  10. Bundling of services decouples MaaS from the pricing effectiveness and demand management aspects of a MaaS policy, but the goal being a competitive market, MaaS does do not preclude an MNO from bundling services.