Who We Are

Mission, Form & Function: Working Together for Measurable Results

MaaS America was formed by people with a passion for mobility who know that 'getting around' is becoming a lot more interesting.  The mission is to advance conversations and exchanges about the practice of balanced, inclusive and financially viable mobility services - these being fundamental to life in America.  MaaS America was borne from:

  1. A belief that mobility reflects trends in technology, funding, governance and personal expectations; 

  2. The view that MaaS is the backbone of modern transportation systems - regardless of mode - and offers the surest path to optimized mobility platforms that serve our needs, and;

  3. A pragmatic understanding that America has distinct cultural characteristics and geographic diversity that require regional, custom approaches to mobility.

​MaaS America participants talk about paths, policies, and approaches needed to progress the American form of mobility.  Supporters recognize the importance of mode choice, a range of service levels, and that the private car - owned, leased or shared - is a key part of the solution due to how integral it is to communities and economies.  

Guiding Principles...

...that inform MaaS in the American context:

  1. MaaS integrates ALL transport modes - ones that move large amounts of people on limited space, and personal modes with different value chains

  2. MaaS models are user-centric.  A MaaS system must cater to the client's preferencess rather than government-driven mobility solutions.

  3. The main objective of MaaS is better, more efficient mobility via all transport modes.  Objectives like reduced VMT, less car ownership, improved environment, low costs, etc. optimally byproducts of meeting that objective.

  4. MaaS solutions should be reflect an incentives-based model driven by facility owners, service providers and MaaS Network Operators (MNOs),  supported and guided by a Public Mobility Commission.

  5. The Public Mobility Commission (PMC) acts as a referee, establishes standards and monitors compliance. 

  6. There should be more than one MNO in a region so each can customize solutions and services that best meet diverse group preferences.

  7. Service providers may operate independently and may not be forced to be part of any MNO.

  8. All entities participating with an MNO will meet standards and expectations for accessible data and data sharing.

  9. Planning, ticketing, payment & transaction services can use tech like blockchain to ensure transparency and enable data integration and exchange.

  10. Service bundling can decouple MaaS from the pricing effectiveness and demand management aspects of a MaaS policy, but the goal being a competitive market, MaaS does do not preclude an MNO from bundling services.